Darrell Jackson brings a wealth of experience in business development and brand strategy to his role as a founding partner at 3V. As the former Head of Business Development for Lench Mob Records, Cube Vision Productions, and the BIG3 basketball league, Darrell played a pivotal role in expanding the reach and impact of these influential brands. At Lench Mob Records, he was instrumental in forging strategic partnerships and driving growth in the music industry. His tenure at Cube Vision saw him contribute to the production of culturally significant films, including serving as a producer on Straight Outta Compton. With the BIG3, Darrell helped transform the league into a prominent platform that blends professional sports with entertainment, showcasing his ability to innovate within emerging markets. 

As the eldest son of Ice Cube, Darrell has been immersed in the dynamics of brand building and creative entrepreneurship from an early age. This unique perspective, combined with his hands-on experience, enables him to offer invaluable insights to the athletes represented by 3V. Darrell is committed to empowering athletes to navigate the evolving landscape of Name, Image, and Likeness (NIL) opportunities, ensuring they build enduring personal brands and secure long-term success.